Mondo International, Inc. becomes recognized experts in the national media as they rely on their on the ground knowledge and abilities in the war zone of Afghanistan.

Challenge
Mondo International, Inc. one of the fastest growing U.S. Department of Defense contractors needed to establish themselves as experts in their field and become visible on the national stage. Mondo’s expertise in transportation, logistics, IT and distribution across the globe, specifically in war zones needed to be showcased. With field offices and facilities throughout Uzbekistan, China, Pakistan, Dubai and the UK, it is the efforts and presence in Afghanistan that is truly newsworthy and topical.

Solution
Imagelight’s Public Relations Division successfully implemented a multi facetted strategy of article creation, press release writing, distribution and media communication. The efforts clearly established Mondo as experts in their field, with on-the-ground experience and international perspective to provide newsworthy content. The material was printed, broadcast and disseminated through all forms of electronic media.

Results
Mondo International, Inc. was featured in a number of publications and national and international media including an exclusive feature on The CBS Evening News with Katie Couric, CBSNews.com, a top spot in Yahoo! News, Thaindian News, Indibay.org, Business Intelligence Middle East, E-Media Newswire, NewsCuts.com (Government News), Daily Life (U.S Dept. of Defense), South Asia News, New Zealand News and more.

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Greater D.C. Cares promotion of their annual Servathon 2009 event. The event brings together thousands of individuals for two days of marathon-style volunteer service.

Challenge
Greater D.C. Cares is a nonprofit organization with a twenty-year history of coordinating volunteerism in the Washington, D.C. region. Greater DC Cares mobilizes more than 12,000 volunteers to serve more than 500 nonprofits and schools each year. Greater D.C. Cares needed to promote their Servathon 2009 two-day service event. The goal was to bring awareness and visibility to the efforts of the thousands of volunteers, increase recruitment and understanding of the organization.

Solution
Imagelight’s Public Relations Division successfully implemented a press release writing and distribution campaign and rigorous media communication. The release clearly showcased the impact of the event as well as valuable information regarding the mission of Greater D.C. Cares.

Results
Greater D.C. Cares and Servathon 2009 was featured in The Washington Post, WashingtonPost.com, The Washington City Paper, DbusinessNews, WAMU Radio, and multiple segments on ABC7 News and FOX 5 News in the Washington D.C. metro area.

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Attorney Thomas Anelli on TruTV (Formerly CourtTV)

Challenge
GAttorney Thomas Anelli wanted to make a dynamic impact and raise his profile to a national audience.

Solution
TruTV (Formerly CourtTV) was a perfect place to be established as a vocal authority.

Results
Imagelight's Public Relations Division helped Attorney Thomas Anelli deliver several powerful and entertaining segments discussing various trials on TruTV(Formerly CourtTV) as a Legal Commentator.